Back in 1995, before pedicure soaks came in color, before formulas balanced exfoliation with hygiene, and when whirlpool tubs were still getting doused in Barbicide, MAXIM dared to innovate. After two years of strategic development, owners Wayne and Heidi Miller created the first-ever pedicure soak of its kind: Pedi Redi.
As a salon insider with a sharp eye and a relentless drive, Heidi saw firsthand how messy, ineffective, and equipment-damaging the available products were. Determined to raise the standard, the Millers created a vibrant, fragrance-rich formula that combined sensory delight with skin protection, exfoliation, cleanliness, and equipment care all in one. It wasn’t just functional – it was a breakthrough that made pedicures safer, more enjoyable, and more effective. And it worked.
Confident in their invention, they packed up samples, tucked them into the spa chairs Wayne had been leasing to salons, and let the product speak for itself. The product worked so well that demand quickly outpaced their Arizona home’s capacity. UPS was hauling hundreds of pounds of Pedi Redi daily, until the HOA kindly suggested they find a more commercial space.
Thirty years later, MAXIM carries forward the same bold spark. Still family-owned. Still obsessed with perfection. Still driven by two things: results and care.
Now led by son Nick Miller, MAXIM continues its legacy with the same commitment to quality, innovation, and respect for the professionals who make every spa experience special. Products are still manufactured in-house in Phoenix, Arizona, with every single order hand-checked.
Today, MAXIM designs a line of holistic spa solutions that truly revitalize and rejuvenate. Its signature product, Pedi Redi, remains unmatched in excellence, fragrance, and effectiveness. But now, it serves as the beacon of a bigger mission: celebrating the full spa experience from head to toe.
MAXIM creates innovative spa solutions that empower professionals, while nurturing experiences of comfort and care for clients.
We lead the future of spa care by setting the highest standards for wellness, performance, and relaxing spa experiences, one innovative solution at a time.
Self-Care: From our manufacturing team to salon professionals and their clients, we prioritize care and trust by formulating with safe, effective ingredients.
Quality: We never cut corners. Every MAXIM product is crafted in-house, rigorously tested, and hand-checked for performance. Backed by 30 years of loyalty, professionals and clients rely on us for the very best.
Innovation: We invented the pedicure soak category and we have never stopped evolving. MAXIM exists to raise the bar and continue transforming the spa industry.
Nurture: Our formulas restore, soothe, and calm, creating an environment of relaxation and care.
MAXIM’s products aren’t designed to just perform. They’re designed to restore, soothe and deliver. Because our clients aren’t just buying a product: they’re creating moments of self-care. We honor that.
At our core, we exist to care; for skin, for service and for the legacy of trust we have built over 30 years.
